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Supplies and Demand Kristen Wentrcek of Wintercheck Factory

Kristen Wentrcek, a Brooklyn transplant from El Paso, heads up Wintercheck Factory with five of her closest friends. What started in June 2009 as a furniture line has now expanded into fashion goods, too—like safety goggle-inspired sunglasses and scarves with pockets that help you keep your keys in check. Here, the woman behind it all talks to us about what keeps her moving. jiayi    

“I never find it tough to get through a day as long as I have sneakers on—preferably a pair of Nike Air Max 90s. I’m not sure how serious anyone can take me when I’m wearing them in a meeting, but if I have to trek to a warehouse in the middle of industrial Brooklyn, I’m bringing my best. I also make sure to do thirty push-ups a day, so I can lift boxes off loading docks.”