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ALL Knitwear

Annie Larson had never knit anything when she bought her Brother KH 910—a 1980s knitting machine—in January of 2009. “I was really attracted to it. I had never seen anything like it before,” says the Wisconsin native who moved to Minneapolis for college and has since made her way to Brooklyn. “After seeing how the machine knit patterns, the needles moving backward and forward selecting different yarns, I was completely sold! The first few things I ever knit were miniature stockings, dishtowels, and eventually a cardigan.”

Within a matter of months, Annie quit her job at Target HQ where she had worked on design for the juniors Xhilaration line and men’s sweaters—and where she first developed an interest in knits. Turning to her label ALL Knitwear full-time, she quickly developed an amazingly strong—and easily identifiable—point-of-view that has won her quite a fan base as she’s headed east, updated her knitting arsenal, and grown her business. “The patterns I use are often high-contrast, in classic primary and secondary colors and in motifs that have geometric qualities,” Annie explains. “And I use simple shapes like a classic crewneck or stocking hat to maintain a simple, clean appearance.” Another way to describe all of Annie’s pieces: They make you smile.