Lyndsey Butler is not one of those devout fashion girls who’s been drawing dresses ever since she could hold a crayon. “I studied philosophy and religion at NYU. I liked the philosophy better because the texts are so dense. It was fun to go to class and hear other people’s opinions—you’d think, ‘I didn’t read that into that line,’” she says.
The Texas native fell into working for Yael Aflalo, who created Ya-Ya and now runs The Reformation, during her senior year in college. Lyndsey quickly discovered she had a knack for—and interest in—the industry. “At first, I was like, ‘This is a stepping stone. This is just to have a job out of college.’ But I really liked the clothes and being a part of the whole vibe,” she explains. Eventually, Yael convinced her to put off going to grad school and to stick around for a while. After spending a few years working on the business side of things in New York and L.A., Lyndsey delved into design, launching Veda in 2008.
At first, the line was all about the leather jacket, a piece that Lyndsey loved but could never find in slim shapes at the right prices, but she has since started working with all manner of clothing and fabrics. “The process is really interesting and fun—like a puzzle. You get your first sample back, and it’s not what you thought it was going to be. It’s never going to be exactly what you want, but sometimes it’s a pleasant surprise,” Lyndsey explains. “There are certain things that are set. So it’s cool sometimes when something happens—like a jacket comes back without a closure—and you say, ‘Oh, I never would have thought to do that, but I kind of like it.’”
Behind The Scenes
South Soho's One of NYC's Coolest 'Hoods—Let Lyndsey Butler Show You Around Where to eat, shop, and get your hair dyed blue.“While traditional Soho has big-box stores—the Zaras and H&Ms—South Soho has a lot of new, up-and-coming things. I like that there are a lot of young creatives working in the neighborhood,” says Lyndsey Butler of the cultish leather line Veda. And she should know: She set up shop there and also lives nearby, right around the bend in Chinatown. Here, seven reasons why she’s so bullish on the ‘hood. —alisha prakash101 Spring Street“Donald Judd’s s... READ MORE »
See All the Rad Details That Make the Veda Store the Coolest The space might be small, but it’s stuffed with character.Lyndsey Butler, who closed her Lower East Side shop in 2011 after the lease expired, started itching to open a new NYC store in 2013. “Our collection is very leather-heavy and outerwear-specific, but we actually do a full collection—and I felt like a store would be a great place to showcase that. I wanted people to see the other things we do—sweaters, dresses, and things like that—so I started looking for a space near the office and it... READ MORE »
How Lyndsey Butler Creates a Collection There’s math. And it’s fun.Sure, there’s a ton of creativity involved, but Lyndsey Butler’s design process is very exacting. “People tend to think that you dream up this idea, and it happens,” explains the woman behind the leather line Veda, which isn’t nearly as tough as the core material implies. Here’s what goes into creating a collection, from start to finish. —ericaA sketch, side-by-side with a magazine editorial that inspired it.“In the beginning, my team discusses as many designs as we... READ MORE »