Katie King, the co-designer behind the cultish men and women’s label JF & Son, has whipped up something new, and all on her own this time: Using the tried-and-true sweatshirt as the line’s canvas, the Brooklyn-based whiz found an outlet for all her out- of-the-ordinary textile ideas. “Since we design so many styles for JF & Son, I loved the idea of having a fixed shape with an easy fit and applying various prints and fabric manipulations to it. Plus, it can be a little sister and steal fabrics and textile swatches from JF & Son,” the Parsons grad, who started out in the costume-design realm, says.
Katie groups her just-crazy, completely wearable creations into themes, or families, as she calls them—a concept that also points to the line’s name. “I liked the idea that there would be little groups centered around a visual idea or textile technique,” she says. But that’s not all: Each of cluster of styles is shot on a real brood, an idea that came from Family’s very talented photographer, Dan McMahon. “I liked that they could be worn by people of all ages, sexes, and sizes, and I think families are a great way to convey that,” Katie explains. “It also makes the shoots themselves really enjoyable because everyone is comfortable and has fun together.” That’s right: good, old-fashioned Family fun. —alisha prakash
Behind The Scenes
Four Images that Drive Katie King’s Sweatshirt Line Get the picture?“I like taking the sweatshirt, a unisex shape that can be worn every day, and adding details to change the look and feel of each one,” says Family’s super-chill mastermind (and JF & Son’s co-designer) Katie King. What form do her embellishments take? We’re talking beading, prints, and embroidery drawn from visuals she rounds up…and then tweaks until they’re unrecognizable. Here, four of Katie’s inspo starting points and the rad pullovers they fueled. —alisha prakashInto the se... READ MORE »
Katie King Keeps Things in the Family It’s all relative.Katie King didn’t just name her lighthearted line of sweatshirts Family—she also decided to put the word to work, capturing each of the label’s groupings (families, if you will) on real-live blood relations with the help of her super-creative photog Dan McMahon. And though the line currently only spotlights siblings, Katie hopes to eventually tackle fathers and sons, mothers and daughters, babies, and—brace yourself—pups, too. Here, Katie introduces us to a few of her favori... READ MORE »