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iva pawling and tim morse

OF richer poorer

The idea of a guy standing around in his sock feet got a whole lot more justifiable when Richer Poorer’s Iva Pawling and Tim Morse swooped onto the scene with their colorful arsenal. “Our socks are such an easy way to accessorize and give yourself a kick of personality,” Iva enthuses about the company’s jazzy Southwestern style.

Thanks to the stalling economy (which gets a nod right there in the company’s name), dudes have leapt at the opportunity to use well-priced foot swag to update their look—bold socks are to the men what crazy nails are to the ladies. “We sort of caught lightning in a bottle,” Tim laughs. He’s also got a theory about creative workplace attire out in sunny California where the line is based: “The joke is that if someone has a suit on, the company is either getting bought or going out of business.”

Tim wouldn’t show us where he keeps that bottle of lightning, but it has a little something to do with the way the duo, along with creative director Joe Tornatzky, amps up each pair with motifs lifted from ombré skies, campgrounds, and even cocktails. (Would that be a “socktail?”) There are no rules except this one: Your socks definitely don’t have to match your shoes. —seth putnam


Behind The Scenes

  • Profile_tumblr_mdprkcsu8m1qazwkm
    Richer Poorer Gets Moody With Socks There’s a vibe and a guy in mind—yes, these socks are something special.When he’s coming up with scorching new sock patterns, Richer Poorer’s whiz-bang designer Joe Tornatzky scours a super-secret list of vintage shops in the nooks of Long Beach, looking to flesh out not only what each pair in a collection will look like but who’s the guy who’d wear it. Here, three looks at how deep that goes. —seth putnamGet you hands (and feet!) on these designs tomorrow! Sign up for our newsletter now.The ... READ MORE »
  • Profile_tumblr_mdps9ukfhs1qazwkm
    Tim Morse’s SoCal Surfing Hideaways Where to find the Richer Poorer co-founder when he’s sockless.Tim Morse, one of the creative forces behind everyman sock brand Richer Poorer, might as well have gills—riding the rolling surf near his Laguna Beach hometown comes as naturally to him as breathing. “Our small town—with a population around 25,000—has produced some of the best surfers in the world including Ron Sizemore, Tom Morey, Jeff Booth, Hans Hagen, Jon Rose, and Pat O’Connell,” he notes. Here, Tim gives us the lowdown on whe... READ MORE »