“Making has always just been a part of my life,” says Liz Hobin, the creative force behind the one-year-old scarf-centric line Jimmy + Maeve. Raised by a grandmother who showed her the knitting ropes and a master-quilter mother, Liz, with her “genetic instinct to create,” was pretty much destined to go the DIY route, and, after leaving L.A. to study public health in SF and Portland, she settled down in Greenpoint in 2010 and established her label in 2011.
But, really, why scarves? As Liz explains, “coming from L.A., living in Brooklyn means a big comfort sacrifice that I’m not willing to accept—scarves are like comfort food.” So much so that Liz spent the entire summer knitting scarves on the beach. “I’m inspired by anxiety—if I’m not making something or reinventing a project, I go crazy,” she says.
Don’t let her fool you: Jimmy + Maeve, made of the softest materials Liz can find—wool, alpaca, cashmere, merino—is not just a Xanax alternative. It’s a biz, with a team of three hand-knitting from her studio, which, conveniently enough, happens to be located in her apartment. The ultimate goal: “I want it to be like having a blanket for your neck and face,” she says. —alisha prakash