MEET THE DESIGNER: CATBIRD

Catbird
Rony Vardi SHOP ALL
So how exactly does a person open one of best-known (and –loved!) jewelry shops on the main drag in Williamsburg? If you’re Rony Vardi, you definitely don’t take the most obvious path. Born in Israel, she started college at Rutgers on the pre-med track but quickly changed course after, as she says, “remembering that the sight of blood makes me faint, and recalling that I liked to make things.” READ MORE


So how exactly does a person open one of best-known (and –loved!) jewelry shops on the main drag in Williamsburg? If you’re Rony Vardi, you definitely don’t take the most obvious path. Born in Israel, she started college at Rutgers on the pre-med track but quickly changed course after, as she says, “remembering that the sight of blood makes me faint, and recalling that I liked to make things.”
In 2004 at age 34, she was living in Williamsburg, in a tiny, rent-controlled apartment she nabbed from a friend. She decided to open a shop nearby when she scored the perfect spot—well, perfect post-renovation. “I seriously had no idea what I was doing,” Rony recalls. Not that that was evident from the outside. From the beginning, Rony was always stocking Catbird with the next big things. (The current first-knuckle ring craze? Rony was wearing a toe ring on her right index finger in the nineties.)
In fact, she has such an eye that it only made sense to start her own line. So in 2006, she made a series of necklaces with small trinkets—little crowns, seahorses, and rose thorns. Then came the alphabet studs. As these delicate creations began accumulating, the aesthetic of the Catbird line surfaced: easy-to-wear yet personal pieces—you know, everyday stuff, with lasting charm. —carly pifer
catbirdnyc.com

BEHIND THE SCENES

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Check Out the Fly Catbird Studio in Williamsburg

This is where the magic happens, kids.

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How Rony Vardi Assembled her Catbird Dream Team

Get ready for some major girl power.

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