For this duo, opening their doors required some boutique-fueled globetrotting.READ MORE
Fiona Thomas (left) and Allison Sires get hung up on the little things. And in trying on their loose-knit spring sweaters and high-waisted army-green shorts—or visiting their architectural-but-warm store in downtown Manhattan—you immediately appreciate the time and energy the duo puts into really nailing it. “I’ve seen so many designers create these amazing pieces where the fit just wasn’t right,” Fiona explains. “We had some items that we sampled so many times to change a button here, a belt loop there.”
In fact, while working together at Loeffler Randall, they bonded over their shared affection for spot-on details. “Allison gave me a birthday present that was really, really beautifully wrapped in this fancy box. There was this funny moment of realizing that only she and I would really appreciate this,” Fiona says. “The box was more expensive than the gift,” Allison adds.
Having their own storefront means Fiona and Allison get to make constant tweaks, not only adjusting the layout and bringing in thoughtfully designed furniture, but also adding to their just-left-of-classic clothing line whenever they want. “We can experiment in little ways to see what products people respond to,” Allison says. One such endeavor: a rack of miniaturized Thomas Sires designs for kids that’s met with plenty of oohs and aahs.
BEHIND THE SCENES
The Fabrics that Get Fiona Thomas and Allison Sires Going
Uncovering a new—or vintage—material can kick-off the design process.
Get Outta TownFiona and Allison Bring Japan to NYC
Sometimes it’s tough to decide exactly which novelty tape to import.