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annie larson


OF all knitwear

Annie Larson had never knit anything when she bought her Brother KH 910—a 1980s knitting machine—in January of 2009. “I was really attracted to it. I had never seen anything like it before,” says the Wisconsin native who moved to Minneapolis for college and has since made her way to Brooklyn. “After seeing how the machine knit patterns, the needles moving backward and forward selecting different yarns, I was completely sold! The first few things I ever knit were miniature stockings, dishtowels, and eventually a cardigan.”

Within a matter of months, Annie quit her job at Target HQ where she had worked on design for the juniors Xhilaration line and men’s sweaters—and where she first developed an interest in knits. Turning to her label ALL Knitwear full-time, she quickly developed an amazingly strong—and easily identifiable—point-of-view that has won her quite a fan base as she’s headed east, updated her knitting arsenal, and grown her business. “The patterns I use are often high-contrast, in classic primary and secondary colors and in motifs that have geometric qualities,” Annie explains. “And I use simple shapes like a classic crewneck or stocking hat to maintain a simple, clean appearance.” Another way to describe all of Annie’s pieces: They make you smile.

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Behind The Scenes

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    7 Things Annie Larson Is Seriously Sweating We’re obsessed with what she’s obsessed with.One look at Annie Larson’s line of color-happy hats and bold, feel-good sweaters, and you’ll be convinced she has an eye for cool. “Right now, I’m really into black and white, heather gray, big shirts, color-blocking, and patterns of all sorts,” the very talented ALL Knitwear mastermind says—more on all that below. —alisha prakash“I am on a huge sportswear kick right now. I have been buying sweatshirts left and right. Norma Kamali is a huge benchma... READ MORE »
  • Profile_tumblr_lv0halajnl1qazwkm
    Annie Larson Makes Sweater Art The knitwear whiz gets all luxe.You wouldn’t think it would be a sweater designer’s dream to work in steamy Miami, but Annie Larson, the color-happy talent behind the line ALL Knitwear, could not have been more thrilled to head south from Minneapolis (where she was then living) to work with one of her artistic idols, Jim Drain, and put some grant money and cashmere yarn to good use. Here, she shares her experience.“About four years ago, a friend introduced me to Jim Drain’s work. But Jim was ... READ MORE »
  • Profile_tumblr_lv2gqnnfqh1qazwkm
    A Tour of Annie Larson’s Brooklyn Pad The designer just made a big move last year—and she’s feeling right at home.“I’ve wanted to move to New York ever since—well, for a long time,” says Annie Larson, whose career started at Target HQ in Minneapolis, where she eventually launched her bold knitwear line in 2009. “This place is just so exciting—nobody can deny that.” What’s also exciting is that she and her artist BF, Eric Carlson, scored themselves a borderline-palatial Bushwick, Brooklyn, home last October. “We came out to look, ... READ MORE »