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asia ragland

OF feliks + adrik

Working from the design principles she learned from her time at 3.1 Phillip Lim and pulling inspiration from National Geographic and her own extensive travels, Asia Ragland conceived of Feliks + Adrik two years ago in NYC, juxtaposing delicate jewelry silhouettes with a tough, masculine vibe. “The name of the company comes from an international baby name website,” she laughs. “I knew that I wanted something very bold and very strong, but also something feminine and refined—something that represented all of the different women in my life.” To back up that girl-power ethos, she notes that two pieces in her own personal accessories collection that she wears every day are a nameplate necklace gifted to her by her maternal grandmother and a locket swiped from her paternal one, a present from her husband on the occasion of her wedding in 1945.

And while the process of both starting and running a successful company all by yourself is an incredibly daunting task for anyone, Asia is more forest than trees. As she explains it, “The most exciting part of the whole process is having the opportunity to work with such talented, powerful women. I design for women who are strong, independent, and determined—those who put their hearts into everything they do. Of course, they’re undeniably and effortlessly cool, too.” —courtney mccarroll


Behind The Scenes

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    Asia Ragland Gives her Spanish a Workout She travels to dig up inspiration and really fly local jewelry.Asia at the Tikal Mayan ruins in Guatemala—a little excursion during a trip to Belize.After a college study-abroad stint in Spain, Asia Ragland, the lady behind the super-slick metal-and-enamel jewelry line Feliks + Adrik, got the itch to explore Latin America. Here are the places she’s visited (slash fallen in love with) and a look at the amazing souvenirs you can land if you steer clear of the touristy spots. —courtney mccarroll... READ MORE »
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    Step Inside Asia Ragland’s Baller Venice Beach Bungalow The perfect excuse to buy a white couch.Asia Ragland, the designer behind tough-girl jewelry line Feliks + Adrik, takes WFH to the next level. At her Venice Beach pad—just a stone’s throw from the beach—the washer-and-dryer nook doubles as shipping facility, and a dining table serves as a sketching-slash-assembly station by day. “What I treasure the most is being able to ride my bike to the end of Rose Avenue and jump in the ocean at the end of a workday…or during lunch,” she says. Yup, we’re... READ MORE »
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    Asia Ragland Does Good She’s doing her part to help victims of sex trafficking.Asia (left) and Elena.Awhile back, the Feliks + Adrik designer Asia Ragland donated a few pieces from her delicate-but-slick first collection to a charity event in San Diego where she met Elena Bondar. Just as soon as her new pal moved up to L.A., they started meeting weekly to discuss the future of Two Wings, a foundation Elena founded to support survivors of the sex trade. In her early twenties, after experiencing a rather traumatic en... READ MORE »