Aimee Munford has a lot on her plate. Besides a full-time job as a buyer at way-cool retailer Need Supply Co. and a bun in the oven, the designer behind Garnett Jewelry has another preoccupation: a massive demand for her delicate, antique-inspired wares.
The former photographer got her jewelry start after she moved to Richmond, Virginia, and found herself at an artistic crossroads. “I didn’t really have access to a darkroom and needed some sort of creative outlet—something that I could do at home at night after work,” she recalls. After making pins out of repurposed items, her need for a hands-on hobby gradually turned into a full-fledged business. And though her designs have evolved, a vintage sensibility still drives Aimee’s aesthetic. “I’ll try to find old stuff so I don’t end up seeing the same exact thing on someone else. I try to keep it as unique as possible,” she shares. But her pieces also have
a certain slickness that many retro-centric lines lack. It comes down to a “keep it simple, stupid” approach: “Sometimes I’ll get inspiration from a particular color on a particular fabric—sometimes it’s as raw and simple as that.” —carlye wisel
Behind The Scenes
Bright Ideas from Garnett Jewelry A case of the pre-baby color crazies.Some of the hues Aimee is hot on right now with one of the swatches that speaks to her.With a little one on the way [Ed: now born!], Garnett Jewelry designer Aimee Munford is getting really (surprisingly!) chipper. “I think being pregnant has drawn on my playful side,” she confesses. “The bright colors, the fun little shapes and stuff—I’ve been inspired by the planning process.” Take a look at how her prenatal-ness has impacted her work. —carlye wisel“I wa... READ MORE »
Aimee Munford Serves Up the Best Places to Eat in Richmond Get ready to chow down.“For a city the size of Richmond, the food scene is really diverse,” says Aimee Munford, the whiz behind Garnett Jewelry and a VA resident for 15 years. “We have new restaurants popping up all the time, and people are generally excited about trying new places. That’s something I love about Richmond—as a whole, it embraces creativity.” Here, a handful of spots she hits on the reg. —alisha prakashKuba Kuba“We used to live in the Fan area and could walk to dinner at Kuba K... READ MORE »
The Evolution of Garnett Jewelry Let’s time-travel, shall we?Vintage trinkets and found treasures have always guided the aesthetic of Aimee Munford’s line Garnett Jewelry, but she never lets her affection for all that’s old get, well, old. Over the years, the Virginia designer has played with wax casting and metalworking, knife charms and flowers. Here’s a look at how her handiwork has evolved through some of her favorite pieces from her archives. —carlye wiselFall 2005"This shell and gold chain necklace is from the very beg... READ MORE »