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MEET THE DESIGNER: AMBIT

Ambit
Amber Jimenez SHOP ALL
Though ambit is a French-derived word meaning limit or scope, the Brooklyn design duo that adopted the term seems to have a pretty limited sense of limitations. In addition to masterminding their line, Wray Serna (left) is an art teacher, and Amber Jimenez works as a milliner for the legendary Albertus Swanepoel. “It sounds cheesy,” laughs Amber, “but I think about Ambit as a kind of mirror for always pushing ourselves.  The reflection of Ambit is literally in everything that we do and what we believe in—that, yes, we can work full-time and design our own label on the side. We like to push it to the edge to make it possible.” READ MORE


Though ambit is a French-derived word meaning limit or scope, the Brooklyn design duo that adopted the term seems to have a pretty limited sense of limitations. In addition to masterminding their line, Wray Serna (left) is an art teacher, and Amber Jimenez works as a milliner for the legendary Albertus Swanepoel. “It sounds cheesy,” laughs Amber, “but I think about Ambit as a kind of mirror for always pushing ourselves.  The reflection of Ambit is literally in everything that we do and what we believe in—that, yes, we can work full-time and design our own label on the side. We like to push it to the edge to make it possible.”
That drive is what motivated the California College of Arts & Crafts classmates to get this thing going in the first place, and while they have no interest in being boxed in, they do exercise restraint when it comes to design, as evidenced in the minimalist shapes and clean lines of their collections. The girls are also extremely environmentally-conscious when sourcing materials and executing their visions. As Wray explains, “We’re committed to having a sustainable company that makes as small a footprint on the environment as possible—and we want for that to show through in our clothing.” In that sense, capping your sphere of influence is a good thing. —courtney mccarroll

ambitnyc.net

BEHIND THE SCENES

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Wray Serna Gets App Happy

Oh, what, you think an apparel line is side project enough?

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The Ambit Reading List

Eleven inspiring books to carry you through all of spring’s rainy days.

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