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MEET THE DESIGNER: APPOINTED

Appointed
Suann Song SHOP ALL
For the first eight years of Suann Song’s career, she mostly channeled her nerd love of office goods into supply runs for her branding studio. Eventually though, the limited—and too cutesy—options she was finding weren’t cutting it. “I saw a niche in the market for really well-made, gender-neutral, clean designs,” Suann explains. So the D.C.-based graphic designer dove straight in and spent eighteen months researching, designing, and building what would eventually become the textured spiral n... READ MORE

For the first eight years of Suann Song’s career, she mostly channeled her nerd love of office goods into supply runs for her branding studio. Eventually though, the limited—and too cutesy—options she was finding weren’t cutting it. “I saw a niche in the market for really well-made, gender-neutral, clean designs,” Suann explains. So the D.C.-based graphic designer dove straight in and spent eighteen months researching, designing, and building what would eventually become the textured spiral notebooks, line-grid sticky notes, and slim pencil cases of Appointed. Fittingly, her obsession has come full-circle. “Every idea, sketch, and to-do list starts in one of my own notebooks,” she says. “There’s nothing better than having a very worn one filled with ideas that have come to fruition.” –leora herman

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