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MEET THE DESIGNER: AREAWARE

Noel Wiggins is an artist by training—℅ Brown University—and, as a fourth-generation painter, by tradition, too. But though the writing (or paint splashes?) might have been on the wall, the New York native found himself more drawn to the collaboration that comes with running a business than the solo, brush-and-canvas life. That’s why, in 2005, he founded Areaware, a design studio that partners with up-and-coming creatives on thoughtful, playful renditions of ordinary objects—and an impressive... READ MORE

Noel Wiggins is an artist by training—℅ Brown University—and, as a fourth-generation painter, by tradition, too. But though the writing (or paint splashes?) might have been on the wall, the New York native found himself more drawn to the collaboration that comes with running a business than the solo, brush-and-canvas life. That’s why, in 2005, he founded Areaware, a design studio that partners with up-and-coming creatives on thoughtful, playful renditions of ordinary objects—and an impressive spread of them, at that. Noel and his twenty-something-person team in Williamsburg, Brooklyn, are able to elicit chuckles with their Calder-esque paper clips and fruit bowls shaped like a bunch of bananas so consistently that it’s, well, bananas. —leora herman

areaware.com

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