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MEET THE DESIGNER: CREATURES OF COMFORT

Creatures of Comfort
Jade Lai SHOP ALL
When Jade Lai graduated with a degree in environmental art from Otis College of Art and Design, she wasn’t sure what the future held for her, so she decided to dabble in a bit of everything. And we mean everything. From furniture design, to graphics and branding, to fashion-show production, Jade followed one creative path to another, and, after leaving L.A. to work a ten-month stint at Esprit in Hong Kong, Jade realized the corporate world was never going to be her thing. So she came home and set up shop: Creatures of Comfort, the super-cool, ahead-of-the-curve store, arrived on Melrose in August of 2005, and a clothing line that goes by the same name came 5 years after. “When I opened the store I wanted it to be a lifestyle space,” says Jade. “We designed these modular boxes that kept on moving around according to the needs of the store. I have a lot of interesting friends who I wanted to work with, so the design of the store was built in a way that we could do that.” READ MORE


When Jade Lai graduated with a degree in environmental art from Otis College of Art and Design, she wasn’t sure what the future held for her, so she decided to dabble in a bit of everything. And we mean everything. From furniture design, to graphics and branding, to fashion-show production, Jade followed one creative path to another, and, after leaving L.A. to work a ten-month stint at Esprit in Hong Kong, Jade realized the corporate world was never going to be her thing. So she came home and set up shop: Creatures of Comfort, the super-cool, ahead-of-the-curve store, arrived on Melrose in August of 2005, and a clothing line that goes by the same name came 5 years after. “When I opened the store I wanted it to be a lifestyle space,” says Jade. “We designed these modular boxes that kept on moving around according to the needs of the store. I have a lot of interesting friends who I wanted to work with, so the design of the store was built in a way that we could do that.”
In 2009, Jade packed her bags for NYC to open the second location on Mulberry Street in Nolita, attracting quite the fan-girl following along the way. But Jade pretends not to notice, diving headfirst into her next sophisticated and unassuming collection, working on a line of sweaters, and squeezing in travel (everywhere from Mexico City to Nantucket to Chiang Mai) when she can. “I didn’t expect much out of it,” she says of opening her first store. “It’s fun to be able to envision something and make it come true.” —olivia seely

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BEHIND THE SCENES

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Get Outta Town Creatures of Comfort Takes Hong Kong

Jade Lai does it like a local.

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Hone Your Craft Jade Lai Whips Up Her Fave Comfort Food

The Creatures of Comfort designer adds a little bit o’ this and a little bit o’ that to make her signature ochazuke.

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