Nothing about Emerson Fry’s history as a crazy-successful business owner has been expected—like, for example, her seemingly effortless (hey, we said seemingly) transition from making handmade silk flowers to putting out a namesake collection of crisp, edgy womenswear that’s won an extremely devoted following. Also take her decision to pack up that flourishing biz in 2008 and leave NYC with her husband and co-founder Ryan to painstakingly renovate a sprawling New Hampshire farmhouse (it’s gorgeous, naturally). Now she’s at it again, with a new line of limited-edition, easy-breezy caftans, kimonos, and wrap dresses under the name Curation. The label is exactly what you would expect if the Emerson Fry brand took a vacation to an island specializing in frozen drinks—think tropical-plant screenprints (based on Ryan’s grandfather’s paintings), playful pom-pom trims, and loose, hand-drawn stripes.
The project stemmed from Emerson’s obsession with the hand-printed patterns her partners in India were dreaming up—which she loved but didn’t quite make sense as part of her core collection of biz-ready dresses and outerwear. So Curation became the off-hours counterpart. “All the pieces are light and easy to pack, pull on, and go—you can throw them on when you get home at the end of the day, over your favorite denim, and absolutely to go to a party,” she explains. Uh, sign us up for all of the above, please. —liz sheldon