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MEET THE DESIGNER: DPHUE

dpHUE
Donna Pohlad and Justin Anderson SHOP ALL
Minnesota-based Donna Pohlad was fed up with going to the salon to get her roots touched up—but instead of heading for the scary drugstore color aisle, she did a deep-dive into the best colorists in the biz and found Justin Anderson (who tends to the strands of, oh, Emma Roberts and Jennifer Aniston). Together, they launched dpHUE, a line to improve the home strand makeover experience, in 2011, and the duo quickly saw two of their products, a gunk-dissolving rinse and a leave-in conditioner, ... READ MORE

Minnesota-based Donna Pohlad was fed up with going to the salon to get her roots touched up—but instead of heading for the scary drugstore color aisle, she did a deep-dive into the best colorists in the biz and found Justin Anderson (who tends to the strands of, oh, Emma Roberts and Jennifer Aniston). Together, they launched dpHUE, a line to improve the home strand makeover experience, in 2011, and the duo quickly saw two of their products, a gunk-dissolving rinse and a leave-in conditioner, take off among clients with and without dye jobs.

The main ingredient, apple cider vinegar, is distilled in small batches by a guy in the Midwest who, says Donna, “sells mainly to high-end restaurants and thought we were joking when we first called him.” Thing is, ACV (for those in the know) has a pretty cultish follicle following. But there’s one problem: “It strips impurities out of the hair, but that can be very drying,” says Justin. “Our rinse is really souped-up with moisturizers, so your hair is really clean but also really soft.” Other benefits: color-fastness, scalp health, and, judging by the heads that come out of dpHUE’s two color-only salons in Minneapolis and Los Angeles luster. Just let your shampoo down easy, ok?


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BEHIND THE SCENES

Cover screenshot 2016 08 19 11.32.06

Thing of Beauty 6 Straight-Up Genius Uses for Apple Cider Vinegar

It’s good for your laundry...and ya face.

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