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MEET THE DESIGNER: DRIFTER ORGANICS

Drifter Organics
Micaela Hoo SHOP ALL
For Micaela Hoo, the path to becoming an entrepreneur started early and painfully—she was plagued with itchy eczema and autoimmune disorders throughout her childhood in the Bay Area, and her mom, Dawn Marie Hoo, struggled to find skin products that didn’t make everything worse. As an adult, after being diagnosed with a gut bacteria imbalance, Micaela started experimenting with DIY body creams, blending oils like safflower and jojoba with shea butter into a neutral, soothing base recipe. Her m... READ MORE

For Micaela Hoo, the path to becoming an entrepreneur started early and painfully—she was plagued with itchy eczema and autoimmune disorders throughout her childhood in the Bay Area, and her mom, Dawn Marie Hoo, struggled to find skin products that didn’t make everything worse. As an adult, after being diagnosed with a gut bacteria imbalance, Micaela started experimenting with DIY body creams, blending oils like safflower and jojoba with shea butter into a neutral, soothing base recipe. Her mom realized she was onto something, and in 2016, the duo unveiled Drifter Organics, a line of creamy, dreamily scented blends, dolled-up in packaging so cute it could make Zooey Deschanel clap her hands. “If I had difficulty finding skincare I could use, we figured others must be in the same situation,” Micaela explains. “So why not create a safe alternative for everyone?” —liz sheldon


drifterorganics.com

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