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MEET THE DESIGNER: EATWHATEVER

Eatwhatever
Jacqui Rosshandler SHOP ALL
Former boyfriends don’t generally conjure up a lot of positive thoughts, but Jacqui Rosshandler can thank one of hers for the inspiration to start her business. “My ex cooked with a lot of garlic,” she laughs, “and I felt like I smelled like it for days.” Jacqui started to wonder why there wasn’t a mint on the market that combatted odor issues in the stomach and not just the mouth. Although some deep-digging turned up a few products, Jacqui found they used animal bi-products and were hard to ... READ MORE

Former boyfriends don’t generally conjure up a lot of positive thoughts, but Jacqui Rosshandler can thank one of hers for the inspiration to start her business. “My ex cooked with a lot of garlic,” she laughs, “and I felt like I smelled like it for days.” Jacqui started to wonder why there wasn’t a mint on the market that combatted odor issues in the stomach and not just the mouth. Although some deep-digging turned up a few products, Jacqui found they used animal bi-products and were hard to come by besides. Her solution: Launching Eatwhatever in 2008, using a completely vegan formula to combat bad breath in two parts: a gelcap that calms the stomach with peppermint and parsley oil and a mint to address halitosis (AKA mouth stank). Along the way, she met Arthur Shorin, former CEO of The Topps Company (maker of Ring Pops, Bazooka, and, of course, baseball cards), and in 2011, they joined forces to grow her co., adding a cinnamon flavor along with a doggie mouth spray. Pretty fresh, huh? —ashlee neumann


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