25% off select home goods with the code HOMERUN!
To get shopping, click HERE!
Close
Menu

MEET THE DESIGNER: ETTEN ELLER

Etten Eller
Tini Bloom SHOP ALL
Tini Bloom is all about slowing things down, and this mission came into play very literally when she took on her first project as a designer: deconstructing antique pocket watches. “They have such beautiful details, like etchings or gems, but they’re hidden from view,” she says. Now, she has a full line of ultra-sophisticated, just-industrial jewelry called Etten Eller that really benefits from her studied approach. “I’ll sit for hours with a simple thing, adjusting it over and over again. It works because it is so truly considered,” she says. READ MORE


Tini Bloom is all about slowing things down, and this mission came into play very literally when she took on her first project as a designer: deconstructing antique pocket watches. “They have such beautiful details, like etchings or gems, but they’re hidden from view,” she says. Now, she has a full line of ultra-sophisticated, just-industrial jewelry called Etten Eller that really benefits from her studied approach. “I’ll sit for hours with a simple thing, adjusting it over and over again. It works because it is so truly considered,” she says.
After learning the ropes of the fashion industry in New York, Tini enrolled at the Art Institute of Chicago, and while working in a shop part-time, she began making and selling her jewelry anonymously. She was floored by the wide appeal of her designs: “A quirky 16-year-old would indulge in a piece and so would a serious, 68-year-old professor woman. And sometimes men shopped for themselves.”
Despite Etten Eller’s success since Tini went official in 2008, keeping it intimate and personal is a non-negotiable. “I like to connect with what I do. Getting bigger and making more money would get too far away from me,” Tini explains. “I don’t put a piece out there that I don’t love.” We happen to love it all, too. —erica

etteneller.com

BEHIND THE SCENES

Be the first to know.

SUBSCRIBE TO OUR NEWSLETTER

Black slash
  • edition release announcements
  • bonus content
  • special discounts and perks

Want to shop these
very major deals?


You gotta be an Of a Kind newsletter subscriber for access. Enter your email, and if you’re not already signed up, we’ll add you to our list. You'll like it—promise!


Black slash