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MEET THE DESIGNER: FERME à PAPIER

Ferme à Papier
Cat Seto SHOP ALL
How’d Ferme à Papier, founded by all-American artist Cat Seto, get its chic name? A trip to Paris, where Cat was inspired by the style of the city’s perfectly undone locals to get back to the drawing board, literally. While she was at it, the Bay Area illustrator also wanted to expand her focus beyond her eponymous wedding line to pieces that could be used everyday. “There's something very intimate and special about a handwritten note that drew me into the paper-goods world,” she says. “I sti... READ MORE

How’d Ferme à Papier, founded by all-American artist Cat Seto, get its chic name? A trip to Paris, where Cat was inspired by the style of the city’s perfectly undone locals to get back to the drawing board, literally. While she was at it, the Bay Area illustrator also wanted to expand her focus beyond her eponymous wedding line to pieces that could be used everyday. “There's something very intimate and special about a handwritten note that drew me into the paper-goods world,” she says. “I still thrill when someone sends me a letter in the mail, and I wanted to offer that to others!”

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