Jennifer Pak was raised in the fashion industry, but not in an obvious way: Her entrepreneurial parents run a business in L.A. that probably printed the care tag in at least one item of clothing you’re wearing right now. Jennifer worked in the family biz for a decade before launching her line of subtly eye-catching necklaces, rings and bracelets. “I didn’t study fine arts, but when I ran into a teacher of mine recently and she heard what I was doing, she was like, ‘That totally makes sense—you were always obsessed with jewelry!’” laughs Jennifer, who started down this road when she made initial necklaces for her bridesmaids in 2013.
Emboldened by the bootstrapping example very close to home, Jennifer launched Gjenmi a year later. “My parents showed me you can be your own boss—and like them, I source and produce everything in L.A. I’m trying to bring it all full circle,” she explains. Another neatly tied-up thread? Gjenmi’s packaging and labeling is produced by none other than Mom and Dad. —liz sheldon