While working as a high-powered banker, Southern Californian Kuen Rameson realized she’d rather emulate her entrepreneurial clients than handle their money. So she came up with her own biz plan for a line of luxury, nourishing haircare, inspired by her quest to find non-toxic products for herself and her two children. The key ingredient in Gloss Moderne’s goods? Coconut oil, which Kuen relies on for everything from cooking to her daily oil pulling.
The resulting paraben- and sulfate-free line includes a heat-protecting serum and a crazily good-smelling moisturizing mask that delivers as much sheen to your locks as a salon shine treatment—and everything is wrapped up in monolithic white packaging that you might find yourself nudging front ’n center when house guests stop by. That’s no afterthought—it’s all apart of Kuen’s plan to add a little extra shine to the natural beauty industry. As she explains, “It’s the epitome of clean luxury—formulas that work, luxurious ingredients, and a modern design aesthetic.” —liz sheldon