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MEET THE DESIGNER: GOOD NIGHT DAY

Good Night Day
Tara-Lynn Morrison SHOP ALL
“I taught myself to knit about five years ago out of sheer boredom—and because I didn’t like the patterns that were out there,” recalls Tara-Lynn Morrison. What began as a hobby—a fun activity to keep her and her pals up in cold, cold Canada toasty—has now grown into Good Night, Day, a full-fledged knitwear line that’s earned an enthusiastic following for its cozy hats, scarves, and tops. READ MORE


“I taught myself to knit about five years ago out of sheer boredom—and because I didn’t like the patterns that were out there,” recalls Tara-Lynn Morrison. What began as a hobby—a fun activity to keep her and her pals up in cold, cold Canada toasty—has now grown into Good Night, Day, a full-fledged knitwear line that’s earned an enthusiastic following for its cozy hats, scarves, and tops.
At her house in Hamilton (about 45 minutes outside Toronto), Tara-Lynn makes every last piece herself from alpaca, merino, and cashmere-blended wool that she buys from family farms in South America. She’s determined to keep her hands in every step of the process, from obtaining the fair-trade yarn to knitting up to four designs a day, each named after a city in Ontario—yup, homespun.
Given their wearability and obvious function—winters outside of Tara-Lynn’s part of the world can be damn harsh too, after all—it’s not surprising that Morrison’s customer base has exploded within the past few years. Even so, she says the idea behind the business remains highly personal. “I’d worked a lot of crappy jobs, and after getting laid off I was like, ‘I have to do this,’” she says. “So now I knit what I want; it’s exactly what I would wear.” —liza darwin

goodnightday.bigcartel.com

BEHIND THE SCENES

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Got It Made Tara-Lynn Morrison Makes Her Edition All By Herself

See exactly how her impressive hand-knit scarves come together.

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Key to the City Tara-Lynn Morrison’s Killer Guide to Toronto

The designer shares her top spots to eat, drink, and shop in Ontario’s capital.

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