When it comes to the design process, as in life, things don’t always go exactly as planned. But for Jamie Wolfond and Samantha Anderson, that’s the opportunity. “We take our ideas to manufacturers and go back and forth. Some of them like the challenge of figuring things out, and some slam the door,” explains Jamie. “Sometimes we assume something will produce really well, and it won’t. Then we go back to the drawing board with what we learned and figure out what will work,” adds Samantha. When they do find the ideal partners and can build on trial and error? That’s when things go oh-so-right.
Jamie, who’s from Toronto, and Samantha, who grew up north of Boston, met at Rhode Island School of Design, where both fell hard for furniture—and each other. “We were fast friends,” says Samantha. “But we didn’t become a couple until later.” After graduating, the duo decided to go into business together, launching Good Thing in 2014 with the idea of fusing their complementary points of view. “Not to sound stereotypical, but Jamie likes to figure things out—he’s into the concrete. I’m interested in how people respond to things like color and how to make things personal,” Samantha says.
While it’s a challenge to create the way they do, Jamie sees it as a quality that sets them apart. “It’s not always easy designing backward, but we’re offering a process-based perspective to our work that you don’t really see,” he notes. That attitude creates a sort of safe-space for surprises and unexpected solutions—think rubber-dipped mirrors, industrial-but-cheery candlesticks, genius sticker clocks, and plenty of very good things we haven’t yet met. —Jane Gauger