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MEET THE DESIGNER: HERBIVORE BOTANICALS

Herbivore Botanicals
Julia Wills and Alex Kummerow SHOP ALL
No one who starts making skincare products in their kitchen thinks those recipes will become a part of Gwyneth Paltrow’s nightly routine—but that’s exactly what happened to power couple Julia Wills and Alex Kummerow. It all started in Seattle in 2011, when Julia, fresh off studying holistic health, began making gentle clay-based soaps to help soothe Alex’s sensitive skin. After their friends started foaming at the mouth for more, she started branching out into things like blue tansy-powered f... READ MORE

No one who starts making skincare products in their kitchen thinks those recipes will become a part of Gwyneth Paltrow’s nightly routine—but that’s exactly what happened to power couple Julia Wills and Alex Kummerow. It all started in Seattle in 2011, when Julia, fresh off studying holistic health, began making gentle clay-based soaps to help soothe Alex’s sensitive skin. After their friends started foaming at the mouth for more, she started branching out into things like blue tansy-powered face oil and rose-scented sugar scrubs under the name Herbivore Botanicals, using only food-grade ingredients. Alex’s background in graphic design background came in handy to take things to the next level—their soothingly simple, color-blocked packaging is covetable and totally, well, Gwyneth-worthy. As Julia explains, that’s all part of the vibe: “In addition giving you noticeable results, we also create products with a little indulgence in mind. Daily bathing and skincare rituals should be a way to carve out some much-needed downtime in your hectic routine.” Trust us—this stuff is ready for starring role on your top shelf. —liz


herbivorebotanicals.com

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