Jennifer Beeman’s plan was to be a photographer, but, three-quarters of the way through her degree in mastering F-stops and composition, she realized she was pursuing the wrong passion. “I was at a school that didn’t offer any fashion classes, so in spring 2009 I set off learning how to start a collection,” she explains.
Maybe it was a case of pent-up ambition, but her first creations—made during a much-anticipated pattern-making class at Columbia College in Chicago—were a lot more, well, complicated than the clean-cut, poppy designs that now make up her line Hound, named for Sir Arthur Conan Doyle’s Hound of the Baskervilles. “I made a blouse with probably a gajillion pintucks,” she laments. “I’ve never done anything like that again! No one would ever wear that!”
Her first collection debuted in 2010 (so fast!), and the photography hobby fell hard: Jennifer confesses that she bought her first digital camera only last year. But, then, where exactly would she find the time? “I do all the pattern-making, all the fitting, all the cutting, and all the sewing right now,” she says. “So, I’d say, if I’m awake and not eating, I’m probably working on Hound.”—catherine kast