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MEET THE DESIGNER: JOSHU+VELA

Joshu+Vela
Noah Guy SHOP ALL
The best ideas come when you aren’t looking for them. At least, that was the case for Joshu+Vela founder Noah Guy, who first dreamt of starting his own bag and accessories company during a beach hang in Seminyak, Bali, a few years back. Feeling inspired, he came up with a few early designs and made use of Indonesia’s organic indigo dye, which his company still incorporates today. But don’t let Joshu+Vela’s exotic origins fool you: Noah is a fan of things American-made, through and through. READ MORE


The best ideas come when you aren’t looking for them. At least, that was the case for Joshu+Vela founder Noah Guy, who first dreamt of starting his own bag and accessories company during a beach hang in Seminyak, Bali, a few years back. Feeling inspired, he came up with a few early designs and made use of Indonesia’s organic indigo dye, which his company still incorporates today. But don’t let Joshu+Vela’s exotic origins fool you: Noah is a fan of things American-made, through and through.
“I grew up appreciating quality,” says the designer, who describes visiting Orvis and L.L.Bean frequently as a kid with his dad—and being dismayed when so much American production got shipped overseas in the nineties. His determination to bring back the high-quality nature of war-era bags from the forties and fifties led Noah to decide to handcraft everything from a 900-square-foot studio in San Francisco’s SoMa neighborhood—taking the skills he’d honed at Levi’s, Old Navy, and Northface and throwing himself into Joshu+Vela full-force in 2010.
Now, Joshu+Vela produces a whole range of goodness—bags of all sizes, dopp kits, wallets—but the original design ethos remains intact. “There’s a certain pride in having a nice cloth,” Noah says. “That’s basically where we started with Joshu+Vela, and that’s what we’re trying to hold true to.” —carrie neill

joshuvela.com

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