The first move a designer might make when starting a line is to look for a place to work—an under-utilized kitchen table, maybe, or a corner of a shared studio space. Well, Lauren Moffatt, the woman behind the tongue-in-cheek line that bears her name, is not most designers. Instead of a studio, the anything-but-ordinary designer and her business partner Rob Pepin began her foray into fashion on a sailboat. “We were young and poor, so we figured we had nothing to lose,” says Lauren. “We bought a sailboat, parked it in the Hudson River, lived on it, and started to sew.”
Understandably, this on-the-water experience shows up in her collection’s aesthetic as well—think nautical hues and breezy cuts. “There’s an irony and sense of humor to the clothes but in a classic, understated way,” Lauren notes.
She and Rob have been at it since 2000—they met as undergrads at Philadelphia College of Textiles and Sciences—and have come a long way since their beginnings. Pre-boat, Lauren worked as a graphic designer at a small company that made letterhead and business cards, and Rob started off at Cynthia Rowley. And while they both live and work on land now, it’s tough not to be nostalgic for the early days—even for someone like Lauren who, funnily enough, hates sailing. “I think it’s annoyingly slow, and I get seasick,” she says. “But living on a boat was a ton of fun. It was like camping.” —alisha prakash
BEHIND THE SCENES
These are the five pieces she comes back to again and again (and again).
You’re never too old to go back to school.