She’s drawn to things that veer a little dark.READ MORE
“I was keen to do something with my hands again,” explains Bernice Kelly, a Brooklyn transplant who worked as a fashion designer for some of the big guys for a decade before tiring of her climb up the corporate ladder’s seemingly endless rungs. “When you become quite senior, you lose a little bit of your creativity,” she elaborates. Hoping to reclaim it, Bernice embarked on a six-week road trip across America and returned to New York ready to get some dirt under her nails.
“One of the things I fell into when I got back was jewelry,” she says. “It felt really satisfying to me, and I was really interested in the technical side of it as well.” So she signed herself up for a spate of classes, and it wasn’t long before her style-minded friends were clamoring for her darkly romantic pieces. Bolstered by their encouragement, Bernice set up shop on Etsy in 2008, christening her newborn line Macha—the Gallic name of her hometown in Ireland.
As her label and its customers grew up, she’s added super-special engagement rings to the mix. “I often say that part of my job is to reduce grown men to tears,” jokes Bernice. “But really, it’s beautiful to create something that people are going to wear for the rest of their lives. I think I’m pretty lucky.” —mattie kahn
BEHIND THE SCENES
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