If we had to describe Mansi Shah’s work with one symbol, it would be the always-surprising tilde. “I’m always looking at contrasts,” the California native says. “Putting unlikely elements next to each other is really interesting to me—it helps each stand out in its purest form.” Those juxtapositions surface in everything she creates out of her print-and-product studio, from silky scarves with brushstroke-heavy prints to eggcellent “New Yolk City” caps to eyeball lapel pins—turning even the normcoriest items into statement pieces.
For Mansi, those just-cheeky creations are only the beginning. She launched her line in 2014 after spending years of working as a graphic designer and making the move to NYC, and now she’s ready to double-down on the products that act as canvases for her print work, like dopp kits and backpacks. “Things that are playful, intuitive, and functional really hit a chord with me. That’s what I want to put out into the world,” she says. We’re more than game to see where that leads her. —jiayi ying