As far as Neil Rasmus is concerned, everyday objects can—and should—have personality. Soap dishes can have something to say, and coasters can do a whole lot more than just hold a drink. In 2005, a year after moving to New York, the business-minded Iowa native co-founded a line called Izola and set his sights on giving the once-very-boring shower curtain the makeover it deserved. Now, over a decade later, Neil’s just-cheeky line is sold in fifteen countries—and it recently gained a sister brand.
Called Odeme, the Art Deco-inspired collection of bath and beauty products launched in 2015 is packed with modern spins on the kinds of things that might have filled your perfume-collecting grandmother’s vanity—like oversize, parchment-wrapped soaps, color-blocked wooden toothbrushes, and nail files packaged like matchbooks, for take-‘em-everywhere ease. All of them let colors and prints shine in a big way, driving home the company’s mission to bring a “celebratory spirit” to even—or maybe especially—the most functional stuff in your life. —Liz