Have you checked out our sale section? Up to 40% off!
Shop here. Plus! Free ground shipping on all domestic orders $75+. Boom.
Close
Menu

MEET THE DESIGNER: POPOMOMO

Popomomo
Lizz Wasserman SHOP ALL
 As a youngster growing up in Milwaukee, fashion design was literally the last thing on Lizz Wasserman’s mind. “I thought I was going to be a detective…or the president,” she deadpans. She ended up heading toward academia, thanks in large part to her parents who both held advanced architecture degrees from Harvard. But, after a year at University of Wisconsin, she was feeling disillusioned and withdrew in favor of traipsing around the Czech Republic, learning the language and making her own c... READ MORE

 
As a youngster growing up in Milwaukee, fashion design was literally the last thing on Lizz Wasserman’s mind. “I thought I was going to be a detective…or the president,” she deadpans. She ended up heading toward academia, thanks in large part to her parents who both held advanced architecture degrees from Harvard. But, after a year at University of Wisconsin, she was feeling disillusioned and withdrew in favor of traipsing around the Czech Republic, learning the language and making her own clothes as a hobby.
It wasn’t until she came back to the U.S. and re-immersed herself in the world of books and study groups—majoring in social theory—that she began to think seriously about fashion as, like, a career. If your brain didn’t automatically make the connection between social theory and design—and we feel you—Lizz has an explanation: “Half of my thesis was about how people express themselves through clothing, and it’s definitely my main interest: How people dress and why they want to dress a certain way.”
Once the final paper was polished off, Lizz nailed down a plum job in Philly designing for Free People and then Urban Outfitters, and, in 2009, she was compelled to try her hand at her own collection, which she titled Popomomo (post-postmodern movement, a cheeky nod to her sociology roots). Everything she designs is made from sustainable materials on the West Coast, where she and her husband live surrounded by those talented, artistic groups of friends you thought existed only in the ramblings of Patti Smith. But Lizz is not so caught up in her world to have forgotten about her first real passion, detective work. “I still think about it all the time,” she says. “Whenever I see cops running, I think, ‘Could I do it?’ I think I could!” —erica

popomomo.com

BEHIND THE SCENES

Cover original tumblr m4swn10evd1qazwkm

Get Outta Town Six Places on Lizz Wasserman’s Prague Hit List

These are the spots the Popomomo designer says you’ve got to Czech out.

Cover original tumblr m4svv0kx4w1qazwkm

Wasserman + Resnikoff: Technicolor Dream Couple

Alternative title: reasons to flee to Los Angeles immediately.

Be the first to know.

SUBSCRIBE TO OUR NEWSLETTER

Black slash
  • edition release announcements
  • bonus content
  • special discounts and perks

Want to shop these
very major deals?


You gotta be an Of a Kind newsletter subscriber for access. Enter your email, and if you’re not already signed up, we’ll add you to our list. You'll like it—promise!


Black slash