The founders of this website are pretty excitable—they always have been, really. Just ask Claire Mazur’s parents about her childhood affections for the Showboat Broadway cast recording, turtles, Esther Canadas circa her DKNY days, or the Anastasia series from Lois Lowry or quiz Erica Cerulo’s about how she felt about The Body Shop, Laura Ingalls Wilder, recess soccer, or Odyssey of the Mind.
Growing up and into their fanaticism, the two eventually built a business that revolves around promoting the designers and discoveries they obsess over. At some point—who remembers when, really?—Claire and Erica started referring to themselves as Professional Enthusiasts, a title that deserves to be printed on a business card or, better yet, on a sweatshirt. Because, sure, there are plenty of things to get upset, enraged, or just plain sad about, but we want to embrace the idea of bear-hugging the things we feel downright great about, too.