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MEET THE DESIGNER: PROPER ASSEMBLY

Proper Assembly
Becky Shim Paguia and Nate Poekert SHOP ALL
“We’re ‘work-married,’ and we just had a baby—so we’re trying to figure out how to be good parents,” says Nate Poekert, who is the, er, father of the new bag line Proper Assembly, which he launched in September 2014 with Becky Shim Paguia. But even though this is their first kid, they have a whole lot of experience being a team. They were already friends-of-friends where Nate, then a marketing consultant, came to work at the menswear line Ernest Alexander, where Becky was deep in accessor... READ MORE

“We’re ‘work-married,’ and we just had a baby—so we’re trying to figure out how to be good parents,” says Nate Poekert, who is the, er, father of the new bag line Proper Assembly, which he launched in September 2014 with Becky Shim Paguia.

But even though this is their first kid, they have a whole lot of experience being a team. They were already friends-of-friends where Nate, then a marketing consultant, came to work at the menswear line Ernest Alexander, where Becky was deep in accessories design, making the most of her sculpture training and a year spent at London College of Fashion. Heck, they even lived as roommates for a minute, an era Nate describes as “YOLO before YOLO existed.” The closer they got, the more they wanted to turn their bond into something official: “Nate came to me and said, ‘What do you think of us working together and building a brand?” Becky says. She gave him a yes within 24 hours.

Now, from their Park Slope studio, the perfectly balanced duo masterminds bags that are affordable, functional, and really cool—a hard combination to come by. “All of our friends are creative, and that leaves a narrow budget—but they still have discerning tastes,” Becky explains. We’re right there with ‘em: Their preppy-sleek totes, duffels, and cinch bags make us want to find more stuff to carry—and quick.— carly pifer

properassembly.com

BEHIND THE SCENES

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Got It Made Head to Proper Assembly’s Dominican Republic Factory

And squeeze in a piña colada or three.

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Let Proper Assembly School You in Settlers of Catan

You know what they say about all work and no play…

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