Self-taught designer Lindsey Reif is proof that you don’t need a background in fashion to run a label that’s buzzier than a hive in the summertime. It all started when Lindsey, feeling like a misfit in her tiny South Dakota town, decamped for Portland, Oregon, at age 18 and bought herself a sewing machine. While pitching in at local design shops, she would haunt thrift stores for vintage pieces, which she would tweak at home on that Singer. And, as you can imagine, she’s a lady who values personal expression. “There is nothing more chic than a woman with her own individual sense of style,” she affirms. After a few years, Lindsey built up enough confidence in her skills to start developing original patterns for oversize A-line dresses, wide-leg jumpsuits, and Miranda July-worthy button-ups. In 2007, took the practice full-time and gave it a name: Reifhaus.
What started as a small following has grown to a big one, not least because the no-fuss jumpsuit enthusiast approaches new pieces with the same sharp eye she brought to nipping and tucking rehabbed ones. “I find beauty in the subtle details that beg you to explore,” she explains. “They stick in my brain.” And isn’t that just the bee’s knees? –katie nave freeman