Working as a Barneys sales associate a decade ago, Gina Carney was constantly being asked which nail polishes she was wearing. The only problem? The shades she wore didn’t exist. Unable to find the exact colors she wanted, Gina was constantly mixing and layering different polishes to create new ones—reds, blacks, and nudes, specifically—that flattered her pale skin. Realizing that plenty of other women (of all hues) might be feeling the same way, she began researching how, exactly, polishes get made. A couple years later, in 2009, she came out the other side of that rabbit hole committed to making five-free versions of ten of her dream go-tos e, and RGB was born.
“I wanted to create a line that didn’t just produce similar shades of red and remarket them with new names every season,” says Gina, whose pared-down range now numbers a neat 26 (including a collaboration with famed manicurist Jenna Hipp to develop nudes for all skin tones). Oh, and everything happens to be fair-trade, cruelty-free, and made in the USA, too. Sounds like a winning formula to us. — Lauren Elizabeth