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In the fall of 2006, recent Pratt grad and rookie designer Samantha Pleet strolled into her favorite Lower East Side boutique TG170 wearing a sunset-print tunic she had made herself. The owner immediately stopped her to find out A) if Samantha was interested in working at the shop, and B) if the boutique could start carrying her line immediately. Without hesitation, Samantha agreed to both. “Before I knew it, people were like, ‘You have to put a lookbook together! You have to get a photographer!’” Samantha explains. “It was great not knowing what was going to happen next. I don’t know if I would be where I am now if I hadn’t just plunged right in.”
Now that she’s been at it for the better half of a decade, Samantha has impressed, well, just about everyone with her whimsical-fresh namesake collection—including Wolverine and Urban Outfitters, companies that have brought her on for collaborations. By updating classic silhouettes with fantastical prints and natural fabrics, she has created a wardrobe for the girl who wants to feel confident, cool, and charismatic. “I like to make people look magical with my clothing,” she explains. “I don’t want to create a costume, but I want to create clothes that bring some curiosity in the world.” —monica derevjanik
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