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MEET THE DESIGNER: SAPLING PRESS

Sapling Press
Lisa Krowinski SHOP ALL
Lisa Krowinski is a wordsmith in the truest sense of the term—she’s not only the brains behind a massive collection of spit-take-worthy jokes (more on those in a minute), but she also hand-letterpresses them to create a line of the most standout, useful greeting cards you’ll ever come across. It all started in the early aughts, when Lisa was living in Baltimore and working as a graphic designer...and got bitten by the letterpress bug. She convinced a local art college professor to teach her h... READ MORE

Lisa Krowinski is a wordsmith in the truest sense of the term—she’s not only the brains behind a massive collection of spit-take-worthy jokes (more on those in a minute), but she also hand-letterpresses them to create a line of the most standout, useful greeting cards you’ll ever come across. It all started in the early aughts, when Lisa was living in Baltimore and working as a graphic designer...and got bitten by the letterpress bug. She convinced a local art college professor to teach her how to do it, and in 2003—just like that—launched Sapling Press. After a move to Pittsburgh and a detour into wedding stationery, in 2010 she landed on her current, super successful formula: art-light, text-centric cards with sayings like “The worst part about having a birthday is all the people that want to talk to you.” So good, right? It makes sense when you consider there’s one main criteria for a joke to be card-worthy, according to Lisa: “Once I’ve narrowed down the ideas, I print them out and ask everyone in the studio to read them alone and make a note on the ones that make them laugh out loud. And those are the winners!”

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