Céline Semaan founded a biz because of a tweet. In 2012, accompanied by an image from the Hubble telescope, she posted: “What if we were able to wrap people with the universe. Maybe they would be kinder to one another.” The amount of positive feedback that lit up her TL caused Céline to think she was onto something—wearable space! As a graphics whiz and UX designer who works with practically all the coolest startups around and sits on the MIT Media Lab board, she was also in a stellar position to bring her sky-high ideas down to earth.
Shortly after the life-changing tweet, she got to work on a collection of silk scarves printed with awe-inspiring telescope images of constellations, planets, and other galactic goodness and dubbed the line Slow Factory. As she explains, “My mission is to connect people to both the world around them and the broader universe.” Sure, it sounds nice, but Céline is seriously walking the walk. Each new release centers around a cause that both inspires the designs and benefits from the proceeds—take, for instance, a necklace Céline created with a key, copied from the one that unlocks her own digs in Beirut. “I’m a refugee myself,” she says. “This necklace funds educational initiatives at refugee camps in Lebanon, where over two million people are stranded between their old home and their new home.” As you probably guessed, all of Slow Factory’s products are made in sustainable, people- and—of course—planet-friendly ways, too.