Does it sound out-there to say that Catherine Alexander had a date with destiny when she came up with the idea for her jewelry line? You be the judge: After graduating from NYU, Catherine parlayed an internship into a gig as a TV producer and then an indie movie producer, working on projects like design shows and period films. “After the stock market crashed in 2008, the funding for a movie I was working on was gone,” says Cat, who, rather than falling into woe-is-me mode, took the opportunity to really think about what she wanted to be doing. The answer: something that allowed her to feel a whole lot more creative.
“While I was visiting my parents in Washington, D.C., I bought some clay at Michaels and started sculpting. My mom took one look and said I needed to take art classes,” she explains. Back home in NYC, Cat enrolled in a course and quickly realized that she had a knack for jewelry in particular. “I had access to a studio and spent all day learning,” she says. “It was kismet—everything was leading up to this.”
She launched Stanmore in 2012, and she hasn’t looked back. “When I first started, I wanted to make things I hadn’t seen before. It’s not worth buying jewelry unless it really says something,” Cat says. “I like it when jewelry makes something basic like your T-shirt and jeans more personal.” —jane gauger