When Courtney Klein first dreamed up Storq, a goes-with-everything maternity basics line, she had just moved to San Francisco from New York, where she had been a partner at a digital marketing agency and, as it were, had never made clothes. That’s where her BFF Grace Kapin came in—bringing with her experience as a stylist, an editor, and a visual merchandiser—to help turn this concept of effortless—but really, really good-looking—apparel for pregnant women into a wearable thing.
Even though neither of them had any maternal experience when they started working on the company in 2012, both saw their friends dealing with ill-fitting, disposable clothing. And when Courtney became pregnant six months in and fell hard for their tank top, Storq’s first product, they knew they were onto something. “We wanted to approach pregnancy like we were just a regular clothing brand,” Courtney says. “Our internal motto is that pregnant women are people, too! They still want to feel like themselves and show off their bodies.”
Now that they’ve nailed the wardrobe staples, they’re setting their sights on bettering the nursing bra. “We’re not into a bunch of seasonal collections,” says Grace. “We’re really about offering the very basics—an edited, high-quality product, not a lot of fluff.” If having a baby is anything but predictable, maybe at least what you wear can be on lock. — genevieve ang
BEHIND THE SCENES
Doing the SF-to-NYC thang every single day.
Don’t worry: You don’t have to throw away everything in your bathroom.