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MEET THE DESIGNER: SYMMETRY GOODS

Symmetry Goods
Ted Byrnes and Gena Tuso SHOP ALL
When Ted Byrnes, co-founder of the scarf-focused line Symmetry Goods, is asked whether he had always wanted to work with his wife, Gena Tuso, he responds without contemplation: “No.” But, then, there are very few projects that would have warranted a collaboration between the two. Gena comes from a fashion background—having moved from the post-crash dot-com world into visuals for Diesel and then independent styling gigs for magazines like Nylon and Paper—and he’s a music guy, a serious drummer with a Berklee College of Music degree. READ MORE


When Ted Byrnes, co-founder of the scarf-focused line Symmetry Goods, is asked whether he had always wanted to work with his wife, Gena Tuso, he responds without contemplation: “No.” But, then, there are very few projects that would have warranted a collaboration between the two. Gena comes from a fashion background—having moved from the post-crash dot-com world into visuals for Diesel and then independent styling gigs for magazines like Nylon and Paper—and he’s a music guy, a serious drummer with a Berklee College of Music degree.
“We both really like scarves—obviously,” Ted explains of their L.A.-based line, currently in its first season. “We don’t really know the genesis of the idea, but the thought was that it would be great if you could wear your scarf in a variety of ways with a component that allows you to do that. Then from there it was all about refining what the aesthetic was
going to be.” Fine-tuning that vibe was key, especially since the goal is a fully unisex collection. “I’m always looking and seeing how everyone wears things. I collect looks in my head,” Gena adds.
Scarf-making is not a breezy process, though, at least not if you’re looking to make something lasting. The L.A.-based duo obsesses about the quality of each material, each step of the process. “It was more development-heavy than I think maybe people realize,” Ted says. “And lately I’ve been making all of the hardware components myself. I’m a drummer, too, so my hands are always in a state of disrepair. It’s an intensive process.” —erica

BEHIND THE SCENES

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The Symmetry Goods (Home) Office

Don’t worry: They don’t have those weird couples desks.

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Seven Businesses Ted and Gena Can Get Behind

Their consumption standards are as high as their production ones.

STORIES ARCHIVE

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