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MEET THE DESIGNER: THE ROC SHOP

The Roc Shop
Nic Roc SHOP ALL
Though Nic Roc’s wedding invitation business was thriving, it wasn’t really the right channel for the graphic designer to try out her more offbeat ideas. “I couldn’t get away with being as cheeky and sassy as I wanted—so I turned to cake toppers,” she explains. Launched in 2013, that side hustle, The Roc Shop, has grown into a full collection of laser-cut party accessories exalting expressions you might be more used to hearing from the mouth of your always-there-for-last-call bestie—you know,... READ MORE

Though Nic Roc’s wedding invitation business was thriving, it wasn’t really the right channel for the graphic designer to try out her more offbeat ideas. “I couldn’t get away with being as cheeky and sassy as I wanted—so I turned to cake toppers,” she explains. Launched in 2013, that side hustle, The Roc Shop, has grown into a full collection of laser-cut party accessories exalting expressions you might be more used to hearing from the mouth of your always-there-for-last-call bestie—you know, stuff like “Hell Yeah” and “Yaass.” The San Diegan likes to think her creative outlet also helps her customers let loose, too. “They’re a great icebreaker and conversation-starter for guests,” Nic explains. So the next time you’re worried about those work colleagues wallflowering it up, you know exactly where to turn. —ashlee neumann


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