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MEET THE DESIGNER: YIELD

Yield
Andrew Deming and Rachel Gant SHOP ALL
Saint Augustine, Florida, may not top the list of hot design locales, but Andrew Deming and Rachel Gant of Yield make a damn convincing case for the idyllic small city. “As wonderful as San Francisco was, we often felt that we were part of something that was already very well-defined,” Andrew explains of the couple’s move away from California’s creative hub, where they started their line of beautifully simple housewares and jewelry in 2012. “We wanted to be in a place where our growth could i... READ MORE

Saint Augustine, Florida, may not top the list of hot design locales, but Andrew Deming and Rachel Gant of Yield make a damn convincing case for the idyllic small city. “As wonderful as San Francisco was, we often felt that we were part of something that was already very well-defined,” Andrew explains of the couple’s move away from California’s creative hub, where they started their line of beautifully simple housewares and jewelry in 2012. “We wanted to be in a place where our growth could impact local community more.”

That coast swap, which they made in summer 2014, has given them more space, more experimentation, more collaboration—everything they wanted, really. And though Andrew and Rachel, who met at California College of Arts, have interactive, digital, and architectural design experience, the time-tested maker culture of Saint Augustine has pushed them to go more analog. “We do a lot of 3D modeling and printing, but the final process is always very traditional craft,” Rachel explains. “It’s been interesting to expose older-generation craftsmen to new technologies—and use their abilities to create something we feel is modern and relevant today.” —jiayi ying

yielddesign.co

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