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Behind The Scenes

Four Images that Drive Katie King’s Sweatshirt Line

“I like taking the sweatshirt, a unisex shape that can be worn every day, and adding details to change the look and feel of each one,” says Family’s super-chill mastermind (and JF & Son’s co-designer) Katie King. What form do her embellishments take? We’re talking beading, prints, and embroidery drawn from visuals she rounds up…and then tweaks until they’re unrecognizable. Here, four of Katie’s inspo starting points and the rad pullovers they fueled. —alisha prakash Into the sequin style you see below? Well, click here, and you can be rocking it in a matter of days. The pic. The sweatshirt. “I liked the shapes, graininess, and subtlety of this solar eclipse photo. The photo’s graininess translated into a heather grey sweatshirt, and then I reversed the terry at the neck, cuff, and hem out to represent the image’s dark edges.” [Ed: Get your eclipse on here!] The pic. The sweatshirt. “I took this photo while on a road trip with my mom in Montana. I love the lines and asymmetry of the glaciers and decided to put an acid filter over it make it more surreal and colorful for the Landscape family.” The pic. The sweatshirt. “The Knot family is based on several sound diagrams, which illustrate how sound waves move through space. I thought their spacing and gradients made really beautiful layouts for French knot embroidery.” The pic. The sweatshirt. “In 2009, I came across this painting by Alma Thomas in a New York Times article about the artwork the Obama family hung in the White House. I loved the painting so much for both the color contrast and the chipped-paint texture. I used it as the basis for the Paint family, in which sequins are hand sewn onto a high-contrast background—black on bright white, white on black, bright blue on white.” 
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Katie King Keeps Things in the Family

Katie King didn’t just name her lighthearted line of sweatshirts Family—she also decided to put the word to work, capturing each of the label’s groupings (families, if you will) on real-live blood relations with the help of her super-creative photog Dan McMahon. And though the line currently only spotlights siblings, Katie hopes to eventually tackle fathers and sons, mothers and daughters, babies, and—brace yourself—pups, too. Here, Katie introduces us to a few of her favorite kindred combos. —alisha prakash “Eliza and Henry were so fun to shoot because they grew up in Manhattan, so we got to shoot in their parents’ backyard with their family’s cat. There is something about this picture that really captures the feeling of family—or their family, at least.” “Ruth and Emily in matching tights and boots! I always style the sweatshirts with whatever the siblings come wearing because I want the differences in their style and personality to come through. I thought the fact that they planned their outfits was really cute and telling.” “Crystal and Maria were the first siblings we shot. They are friends of ours. I knew they would be perfect and that their sweet dynamic would set the tone for the ‘family portraits.’” “I met Aine and Katrina through a coworker at JF & Son, and I knew their beautiful red hair would be perfect with the colors in the Landscape family. I thought Dan, the photographer, did an amazing job with the location and the colors.” Katie’s edition comes out tomorrow! (Buying a matching set is optional.) 
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