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Behind The Scenes

Lyndsey Butler’s 10 Travel Essentials

“I try to go out of town whenever I can,” says Lyndsey Butler, the woman behind the suitcase-ready, leather-fueled line, Veda. And while most of her travel used to be business-centric, she’s been able to squeeze in more genuine vacations lately—and is starting to get into surfing. “I’ve been a few times—in Costa Rica and Bali—and understand the concept, but I’m not that good. I can stand up, but I can’t say that I can do much more than that,” she explains. “But it’s fun. Any little progress you make, you feel like you just conquered something—like, ‘I stood up for half a second. I’m awesome.’ I kind of feel like I did when I first started Veda.” Here’s what Lyndsey puts in her carry-on for any excursions that involve sun and sand. —erica1) A Breezy Black Dress“I like to pack a lot of black because it just makes things easier—you can dress it up, dress it down. This is part of my spring collection, and I just love it. It has a leather front and a silk back. It’s light enough for walking on the beach but covered-up enough for going out to dinner.”2) The Latest Issue of The Paris Review“I try to pick them up every season. I get really into the author interviews. I collect them, but not really intentionally. They sort of feel like books, so I can’t throw them away.”3) A Teeny Bikini“I usually like the tiniest bikinis I can find—which becomes a problem when you’re going on vacation with anyone but your closest friends. I just want to get as much sun as possible. I think this one is Brazilian. I got it on the beach in Miami.”4) A Moleskine“I usually have some sort of a notebook. I don’t necessarily collect things, but I keep a lot of things in it—mail, pictures of friends, old receipts I don’t want to lose.”5) A Beachy Lotion“This Mountain Ocean Skin Trip lotion is always with me, and now my boyfriend won’t stop using it. It’s really nice and coconut-y.”6) An Oversize Denim Shirt“On the plane I wear shirts like one I got at the RRL in Malibu with boots and black Citizens leggings/jeans—jeggings, if you will. Then, when I get to wherever I’m going, they pack up nicely.”7) An Easy Leather Jacket“Sometimes wearing black in the spring can be a little bit harsh. We’ve been doing this Max jacket since the first collection—I have it in every color we’ve ever made—and for this season, we treated one to look like washed denim.”8) Too Many Books“I always bring more books than I need—like five books for the three days that I’m going away. Last night I stayed up until two in the morning finishing Freedom. I’m going to try to finish Flaubert in Egypt next.”9) A Small, No-Fuss Bag“On the plane, I’ll have a big bag, but once I get somewhere, it’s nice to be able to just tote around my ID, cash, lipstick, and camera. This Alexander Wang one is great because you can only fit the essentials.”10) A Bright, Vacation-Ready Cover-Up“I just got this when I was in Argentina. I have a lot of things like this that sit in a little suitcase, ready to be sifted through when it’s time to go to the beach. You get most of these kinds of things when you’re in an exotic place, so they have a story.” Come back tomorrow for Lyndsey’s latest edition! So. Freaking. Good.
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How Lyndsey Butler Creates a Collection

Sure, there’s a ton of creativity involved, but Lyndsey Butler’s design process is very exacting. “People tend to think that you dream up this idea, and it happens,” explains the woman behind the leather line Veda, which isn’t nearly as tough as the core material implies. Here’s what goes into creating a collection, from start to finish. —ericaA sketch, side-by-side with a magazine editorial that inspired it.“In the beginning, my team discusses as many designs as we can come up with. The ideas can come in many forms. Some come from vintage pieces—like, ‘Oh I have this thing that I really like that I’ve had for years.’ Some come from pictures or from skins we saw while visiting a factory. It’s a hodgepodge, but usually we have a plan—say, we know we want to design 20 pieces. It takes a few weeks of sifting through that stuff and deciding what we want to move forward with. I like to sketch out everything that I might be into doing and go from there.”Clothes being constructed in the in-house production space that Veda shares with The Reformation.“The next step is drawing the pieces we actually want to move forward with in more specific detail—a front, a back, the stitching. I have a girl who works for me who’s a technical designer, and we talk about the waist length, the fit, all of the measurements. I really like the technical part—it’s fun, and it’s kind of nerdy. At this point, we’re picking colors and choosing skins, too. It depends on the shape of the piece and the season. We also spend a lot of time here asking, ‘What’s that one detail we really want to tie it all together?’ Those finishing touches make a collection feel like a collection, not just like ten jackets. Then we do our first samples. About 60 percent of the designs are sent to a factory to be made, and 40 percent of the samples we make here. The most exciting part is getting the first samples back.”Computer sketches of the fall 2011 collection.“For the second or third round of samples, this is how we communicate with our factories, our showrooms, and with each other—through these flat, basic, computer sketches that give you the essence of a style. There’s another sheet that goes with them that lists the skin, the color of the zipper, the measurements.” Photos from the holiday 2012 lookbook. “We go through this process until we shoot a piece for the lookbook. Usually at that point, I’ve been touching it, working on it, and spending all this mental energy on it, and I’m like, ‘Get it to the showroom as soon as possible!’ Otherwise I’ll just want to keep doing something to it, like changing the armhole or whatever.” You’re gonna want Lyndsey’s latest edition! Sign up here so you don’t miss out.
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