Well, look at that: Get FREE GROUND SHIPPING on domestic orders over $200—all October long!
No need for a code or anything, even. So you should probably get on that.
Thumb_whiteoak-product-3 Thumb_whiteoak-product-7 Thumb_whiteoak-product-5 Thumb_whiteoak-product-4 Thumb_whiteoak-product-8
Thumb_whiteoak-product-2 Thumb_whiteoak-product-11 Thumb_whiteoak-product-10 Thumb_whiteoak-product-9 Thumb_whiteoak-product-1

Behind The Scenes

Noah Guy Shares the Best Places to Bike to in All of San Fran

For Noah Guy, traveling through the streets of San Fransisco on his custom eighties bicycle—American-made, just like his bags for Joshu+Vela—is oh-so-much better than driving his truck. And that’s only partially because of his bike’s rad graphics. For Noah, an ideal trip starts out in the Mission and ends up at the coast—with the stops below on the way. —carrie neill Adobe Bookshop“I’d start out at Adobe Books at the corner of 16th and Valencia. It’s an independent bookstore, a sort of San Fran institution, and it’s struggling to stay alive. It shows a more relaxed side of the city—they have punk concerts, poetry readings, and art shows in the back. It’s kind of a relic of the pre-money age.”(3166 16th St.) The Wiggle to the Conservatory of Flowers“Then I’d take the Wiggle—SF’s mile-long, zigzagging bike route—into Golden Gate Park, and check out the Conservatory of Flowers. They’ve recently painted bike lines and bike symbols on the roads. It seems like there are more bikers in San Francisco per capita than anywhere else.”(Conservatory: 100 John F. Kennedy Dr.; conservatoryofflowers.org) Happy Bakery to de Young Museum“At Happy Bakery, just south of the park at 24th and Irving, you can get the best vegetarian steamed rice buns. I’d grab a couple of those and then head to the de Young museum, which is a really interesting building. I saw the Vivienne Westwood exhibit there a few years ago. It was cool to look at the things she was doing right out of art school, when she was just making things with her buddies, and to think that years later, those pieces ended up in a museum.”(Bakery: 2253 Irving St.; Museum: 50 Hagiwara Tea Garden Dr.; deyoung.famsf.org) Trouble Coffee Company to Ocean Beach“After that, I’d head out to Ocean Beach, stopping for some cinnamon toast from Trouble Coffee. The surf at the beach is a bit rough, so the surfers there are really good. It’s a very relaxing place—a real stress-reliever.”(Coffee: 4033 Judah St.; troublecoffee.com) Score Noah’s adventure-ready edition: A sturdy, so-cool denim weekender.
Read More »

Joshu+Vela Unearths 4 of the Coolest Vintage Bags Around

“A big part of making something new is figuring out what worked in the past,” explains Noah Guy of the S.F. bag line Joshu+Vela. So his old-school inspo is always close-at-hand, Noah keeps his favorite vintage satchels on display in his studio—allowing he and his cohorts to look back as they move forward. Here, a quartet of stars. —carrie neill Eastpak duffel, from the mid eighties“The shape and proportions of this eighties Eastpak duffel were the inspiration for my Of a Kind edition. When I started out making bags, I made something a bit bigger and sent it on the road with my friend who was touring through Europe with his band. His feedback was that it was too big, too heavy—so I went back to this size. The handles are really great, and the spacing and placement of them is nice.” Filson duffel, from the early eighties“I love the colors on this and the leather details. This is a higher-end version of what the Eastpak was—it’s definitely a West Coast bag.” French linen backpack, from the forties“This is from another era. I got in in Alameda at an army-navy store and scrawled my last name on it, which you might be able to see. The details are great—there’s felt and wool on the back, and it has this great steel hardware, too.” Bass split leather tote, from the seventies“This is one of my favorite bags. It has sort of a Connecticut-Northeastern vibe—maybe for a fly fisherman who has a house in Manhattan but is actually quite country and rugged. This is totally a bag my grandfather would have had.” Now’s your chance to score Noah’s exclusive, crazy-cool denim weekender, inspired by these classics.
Read More »

You May Also Like

See More »