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Behind The Scenes

The 5 Key Films for the Yestadt Millinery Girls

Deep in the trenches of their little Lower East side studio, Molly Yestadt and Jane Pincus of Yestadt Millinery go high-end DIY, constructing hats from scratch that combine the restrained glamour of old Hollywood with the rebellious energy of youth culture. Pretty impressive, huh? And speaking of Hollywood, Molly and Jane pull a lot of inspiration from the movies. These five films have directly impacted their work. —courtney mccarroll Enter the Void (2009)Molly: “Enter the Void is such a hectic and graphic experience. It’s super inspiring and always fun to be reminded of how much further and crazier you can push your work.”Jane: “When I saw it for the first time at IFC, within the first minute and a half of it starting, half of the theater actually walked out because it was so intense! It’s just a really amazing exercise in graphics—like it or not, if you see it, it stays with you.” Accompanying design: Their Of a Kind edition North by Northwest (1959)Molly: “That iconic scene with Cary Grant running for his life from the crop-duster plane in that wide open field is exhilarating! To think back on how that was shot over 50 years ago is truly fascinating.”Jane: “In my tenth grade film class, we did an entire Hitchcock series, and it became clear how innovative he was for the time. Also notable for me are the opening credits with those bold, red and black fonts flying into the screen.” Accompanying design: Oceana, Fall/Winter 2011 Breathless (1960)Molly: “When Jean Seberg and Jean-Paul Belmondo are walking together along the streets of Paris and she’s wearing the iconic New York Herald Tribune T-shirt, there’s something so simple there—but yet, so perfect. It’s Paris, young love, and pixie cuts rolled into one…j’adore.”Jane: “For anyone who has ever ventured to Paris alone, this one strikes a chord. It was my gateway drug to all of the other New Wave flicks that I love. This movie will always be special for me because my boyfriend at the time (now fiancé) knew I would love it and snuck into my film class to watch it with me. We always try to go see it together when it’s playing at Film Forum.” Accompanying design: This super-special one-off Lessons of Darkness (1992)Molly: “The aerial shots in Werner Herzog’s Lessons of Darkness—specifically of the burning oil fields—highlight that manmade chaos of the Gulf War with such beauty.”Jane: “Herzog, in general, is super inspiring to us. He’s such an artist. He pushes the limits of what people think is possible in all of his movies. Super creative people like that are profoundly influential, and out of the chaos of war, he made this movie that we think is really lovely.” Accompanying design: Exxon, Fall/Winter 2010 A Single Man (2009)Molly: “A Single Man is total beauty from start to finish. The set is perfectly styled, and the early sixties costuming and make-up are totally impeccable. Tom Ford can really just do no wrong.”Jane: “My sister and I recently decided that this is our favorite movie of all time. The love story is heart-wrenching and terribly sad—but it unfolds amidst the most beautifully stylized Southern California backdrop. I’m so drawn to the stark comparisons of people’s lives in this film at a time where a budding optimism was fighting all of the oppression of the fifties. But what really gets to me is every time Colin Firth’s character starts to think about his dead lover, the screen blurs, and the colors start melding together. It’s this amazing way of portraying emotion through film.” Accompanying design: Another made-to-order number Get your paws on those neon numbers up top right over here!
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Meet Yestadt Millinery

When speaking with Molly Yestadt (right), one half of the Yestadt Millinery duo, you can almost hear Bob Dylan’s “Leopard-Skin Pill-Box Hat” playing in the background on some well-worn record player. Much like the song’s melody, the namesake designer combines focus and free-spiritedness in the homegrown hat label she’s built with her childhood best friend and business partner, Jane Pincus. Up and running since 2008—and with lots of sleepless nights and bottomless cups of coffee to prove it—Yestadt Millinery has become a go-to for cool, artisanal hat-making.  Showcasing their pieces on the Marc by Marc Jacobs runway and collaborating with the likes of Vena Cava and Thom Browne, Molly and Jane create headwear that appeals to a surprisingly diverse set, from seasoned wearers to members of a younger, perhaps more reluctant generation. If you’re part of the latter and the idea of introducing a bowler or cloche into your wardrobe seems, well, daunting, Molly isn’t going to cut you any slack: “Find a style that you feel most comfortable in and make it your own. We’re huge proponents of the ‘just wear it’ school of thought.” There are striped sun hats, floral turbans, feather-accented straw fedoras, and even vintage-y veils from their made-to-order bridal line—basically something for everyone, whether you have Dylan, Biggie, or T. Swift blasting from your speakers. —courtney mccarroll Score the super-cool edition the girls made for us: four amazing neon hair clips.
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Yestadt Millinery Makes a Movie

“Listen, if you’re wearing neon-colored bows, you’re obviously ready to have a party,” Jane Pincus, one half of the Yestadt Millinery team, says with a laugh. She and her partner in crime, Molly Yestadt, decided to go a little crazy with their Of a Kind edition, bringing in director and pal  Matt Kliegman to make a little movie that not only shows you how to work these suckers but also gives a look at how they were made. The inspiration: Fat Joe’s video for  “So Much More”—with model Chantal Adair and  Kraftwerk’s “Neon Lights” doing the heavy lifting here. Matt was able to recruit some last-minute help to really nail the concept. As he explains, “There’s a cool lighting place around the corner from the studio that custom-made us an ultra-violet light rig in, like, ten minutes. The video is lazer-y, but we still wanted it to feel home-cooked.” Now’s about time to watch the thing yourself. —courtney mccarroll Like what you see? Score a four-pack of the killer florescent bows here. Neon Bows by Yestadt Millinery from Yestadt Millinery on Vimeo.
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