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On top of getting the first word on amazing, limited-edition releases and special promos, you’ll also get our (cultish!) weekly 10 Things newsletter, packed with discoveries—from apps to afternoon snacks—that our founders Claire and Erica can’t help but share. Here, a preview of some all-time favorite finds:

Erica’s Things:

  • Overnight Oatmeal

    I hear from people regularly who have incorporated this recipe into their breakfast routines—or, heck, have made it a cornerstone. It’s easy, adaptable, and delicious.

  • Soapwalla Deodorant

    If this deodorant is looking for a non-celebrity spokesperson, I hereby nominate myself. I couldn’t possibly feel better about it (and, as a result, my armpits): It’s not technically an antiperspirant because it doesn’t have any icky aluminum in it, but it does keep you sweat-free somehow despite that.

  • Simple

    Whenever I pull out my bright-white Simple debit card, I prepare to give a hard pitch on my online bank, with its awesome app, handy notifications, and game-changing goal-setting tool.

  • Purl Knitting Kit

    This is the thing that turned me into a knitter after years of aspiring to become one.

  • Quiet

    I cite this book about introversion all the dang time. Do you leave a party feeling energized or beaten-down? If it’s the former, you’re an extrovert. If it’s the latter, welcome to the club.

Claire’s Things:

  • Le Pen

    These have officially made their way onto the office supply checklist. I’ve converted everyone from our photographer to Erica’s dad.

  • The Gentlewoman Magazine

    It’s just so smart, sophisticated, and unexpected—and it does not take itself too seriously. All the things we want Of a Kind to be! The core concept is to highlight impressive women—everyone from Pamela Anderson to an accomplished cellist to the woman who runs the famous Poilâne bakeries in Paris. I’m always interested in whatever they have to say.

  • Mimi O Chun

    I’m wondering how long until a museum announces an exhibit of Instagram art, headlined by the likes of Mimi O Chun, who also designed these amazing totes for us.

  • Mini Steamer

    This thing is pure magic. Erica and I always text each other before leaving for business trips to see which one of us is charged with bringing it because we’d never think to travel without it.

  • Norden Ojai Candle

    I’ve been lighting up my a.m. routine with this candle that’s destined to become a permanent fixture in my mornings long past its burn time—the thing transforms into one of the chicest coffee mugs ya ever seen.

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